Workplaces can no longer be effectively managed through a single, traditional software package. Technology has advanced rapidly and now extends into needs for Big Data, Artificial Intelligence and the Internet of Things, all of which must be as easy to use as an iPhone, and sophisticated enough to develop long-term strategies around utilization, energy efficiency and more. By using technology to bridge silos and foster collaboration at the human, tech and facility layers, the lines blur and the greatest clarity, management and ultimately ROI, emerges for the CRE sector. Is it easy? No. But the result is most powerful workforce supported by the most productive workplace. Using examples from Gartner's Digital Workplace analysis and TripAdvisor in implementing "line blurring" solutions, the panel will discuss how collaboration across departments, technologies, and workers is generating huge returns for all three.