CoreNet Global Summit, Seattle 2017
Seattle | 5 - 7 November 2017 | Washington State Convention Center

5 Steps to Justify Attending the CoreNet Global Summit in Seattle

You can already picture yourself in Seattle, freshly brewed, locally-roasted coffee in hand and on your way to your first Summit session. You've heard about all the ways the Summit will help you develop both personally and professionally. Now how to convince your boss you should go? Here are 5 easy steps you can take to convince your employer of the benefits of this opportunity:

Step 1: Review Session Offerings

Check out our more than 80 combined general and breakout sessions. It can be difficult to make a decision when there are so many interesting topics! But think of some of the top challenges and strategic initiatives your organization faces and consider finding sessions that will address them. Has your company recently initiated a wellness program? Are you interested in learning about the newest technologies for cybersecurity? Identifying key areas that will benefit the company as a whole will help you leverage your justification for attendance.

Step 2: Map a Plan

Think of other ways you can heighten your involvement at the Summit. Here are a few ways you can plan to get the most out of your attendance.

  • Register early. We offer early registration discounts. Leverage the savings to enhance the value of your attendance.  Are you a Young Leader (35 or younger)? Special Summit Rates are available to this growing group of professionals.
  • Connect with conference alumni. Gain feedback and advice from professionals who have attended past Summits.
  • Attend orientation. Be sure to sign up for New Attendee Speed Dating by contacting Kathy Godwin.
  • Build your network. Make global connections and join peers for corporate real estate think tank exchanges. Share best practices, problem solving and even identify business opportunities with your new connections.
Step 3: Complete the Justification Letter

Complete a justification letter to submit to your employer. This is an effective way to organize and present your argument. Download a sample letter (PDF) to get started. Use this as a launching point and be sure to add any details you gathered in Steps 1 and 2.

Step 4: Pitch a Presentation

You have a plan, and you have it in writing. You are now in good shape to make your case. One way you can sweeten the pot is by pitching a post-Summit presentation. Putting together a presentation will give you the opportunity to share the knowledge you will gain from your Summit attendance with the rest of your organization. This adds further value to your proposition. Remember those challenges and initiatives you thought up in Step 1? Now's the time to pitch how you can draw on Summit knowledge to create a solution-driven presentation to address any company challenges or strategic goals.
You may also turn to the CoreNet Global Knowledge Center for a wealth of information. There you will find a host of research, surveys and even slide presentations from the Summit to aid in putting together your own presentation.

Step 5: Tie it All Together

Congratulations on your hard work! You've stated your case, gained approval, and you are on your way to the CoreNet Global Summit in Seattle. You are sure to return home educated, emboldened and energized. With a solid plan in place for a worry-free Summit, the most difficult decision you now have to make is which cup of local coffee you'll take with you to the top of the Space Needle. Enjoy the view. You've earned it.