Increasing globalization goes hand in hand with organizations that are growing rapidly internationally or those who are born global (a global model of business, rather than expanding from country to country). Uber is expanding rapidly in its real estate and needs a business model that makes the real estate profession more effortless. This interactive and thought provoking session with Deskbookers, a new player at the extreme of the market who booking space by the hour, is built around a set of challenges that opens the discussion between supply and demand in real estate. What do current real estate models offer? How do you enter or depart from certain markets in a week? Where is the gap in real estate for very fast growing companies? What role will technology play in offering choice and flexibility to end users?