CoreNet Global Summit, Madrid 2018
Madrid | 25 - 27 September 2018 | NH Collection Madrid Eurobuilding
The largest gathering of corporate real estate professionals in Europe

Why Change Fails: The Science Behind How People REALLY Work

26 September 2018 | 11:00 - 12:00

Why Change Fails: The Science Behind How People REALLY Work

Science is beginning to explain why, despite all the money, consultants and best intentions, we have trouble merging companies, solving important social problems, and creating new, effective workspaces. We'll dig into the latest research into THE most influential and invisible aspect of how people, communities and organisations actually work, and cover how the science can help us get the experiences and the results we’re after.

Key Takeaways:

  • Understand the power of social norms – the unwritten rules – to deeply affect behavior in communities and organizations, often in spite of written policies or edicts from leadership.
  • Understand how/why they work the ways they do.
  • How and why this matters to our industry and workplace change efforts.
  • How you can begin to apply these new insights (and 5 key questions) to facilitate the changing of social norms to align with the intentions of a given organization to help them ˜walk their talk’ and improve performance.
  • Get a website address to contribute to on-going research and get 10 more key questions to ask.


Speakers: