Boston | Oct 14 - 17, 2018 | John B. Hynes Veterans Memorial Conv. Ctr
Within the last five years, more than 500 companies across the US have relocated their headquarters into urban centers, in the hopes to stay competitive and engage a broader talent pool. Reebok was on a mission to reclaim the title of the nation's premier fitness brand and transform their business after nearly 20 years in Canton, Massachusetts. To leverage Boston's innovation community and talent network, Reebok moved from its 600,000 sf suburban campus into Boston’s urban environment. Reebok’s leadership team understood the relocation needed to be completed in a year. At one-third the size of its previous campus, Reebok’s HQ represents a new prototype model for innovation and workplace organization. This session will examine how to create an agile real estate decision-making process and identify key physical attributes for creating a supportive innovation ecosystem.