Corporate and Strategic Partners
CoreNet Global's Corporate Partner Program:
A Strategic Asset for Members, the Real Estate
Industry and Our Association
Industry and Our Association
There are many benefits that define the value of CoreNet Global as the world's leading professional association for corporate real estate (CRE) executives, service providers and economic developers.
One that truly stands out is the CoreNet Global Corporate Partner Program.
The Partner program gives both members and the organization an added edge that separates us from many of the other groups serving the CRE industry and profession. Partners differentiate us by empowering our status as a CRE thought leader.
Partner-investors afford CoreNet Global with a competitive advantage. In fact, our initiative - started in our 2006 fiscal year - has become so successful that the Partner program has supplanted our most direct competitor, the Real Estate Executive Board (REEB) from the senior CRE leader niche. REEB is a for-profit, Fortune 1000 competitor.
One key reason is the power of our combination of the 58 major corporations currently enrolled as Partners at the Corporate and Strategic-Gold levels of our program.
Proving its Counter-Cyclical Value
Understandably, then, the program became our strongest growth category during the 2009 recession. It has also become an important touch point for increasing your value during this unprecedented period of economic challenge.
Ultimately, our Partnership investments sustain and augment our biggest proprietary asset as a global network of professionals: the CRE industry's senior-most executives mostly from the demand side but also including the supply side.
Here are some other important facts:
- Partnerships fund the industry-bending, leading-edge research that helps define our standing as a thought leader
- Similar investment models funded our break-through research for Corporate Real Estate 2010 and CRE 2000
- Today, the Partner program is funding our largest-ever stream of corporate real estate research results delivered in a single year
- These current, extensive findings are helping to guide members on critical cost management strategies like portfolio consolidation and surplus space reduction strategies that are making an immediate difference to the bottom line of member enterprises
- Now, we're well poised to support modeling for the future direction and transformation of the CRE industry, as our January 2010 Industry Leaders Roundtable began to focus on
A Major Engagement Point for Senior Leaders
Partnerships also result in more senior-level executives, their staffs and outsource strategic partners utilizing CoreNet Global networking, knowledge- and information-sharing channels that also differentiate us in the marketplace. These include:
- Shaping our research agenda and enabling research results through:
- The Industry Leaders Roundtable
- The Executive Leaders Council
- Discovery Forums
- Other value like high-level access to our Knowledge Center Online
Put simply, Partnerships represent a major engagement point for senior leaders, which is why the program has become a vital piece of CoreNet Global's overall growth opportunities.
- Partners increase participation levels across our global network, including more revenue for chapters
- That's because Partnerships bundle multiple membership within companies that translate directly into higher levels of involvement at local chapter programs and events
Partnerships Complement Sponsorships
Partnerships are not sponsorships and are most often funded from corporate allocations separate from marketing budgets.
- Our investors fund their Partnerships through global research and education budgets, not through local marketing dollars
- The result is that Partnership fundraising does not compete directly with sponsorship fund raising either at the local or global levels
- For all the reasons outlined above, they are complementary
It all adds up to a big plus for our members and our organization. CoreNet Global Corporate and Strategic Partners represent our most important proprietary asset, which is why the industry's senior-most leaders convene around it, and then spread it across their staffs and outsourced providers.
"CoreNet Global has been the primary medium through which I have learned best practices and engaged my peers in discussions of common problems over the past 15 years." – Mark Schleyer, Vice President, Corporate Real Estate, AT&T "I began my career looking for a way to grow and understand opportunities in our business. Time and again, CoreNet Global is where I have found the answers." – Bruce Ficke, Executive Vice President, Cushman & Wakefield, Inc. |
For information contact:
Client Relations Team
Toll free (U.S. & Canada)
+1.866.362.4181
Tel: +1.303.565.4023
Email: promotions@corenetglobal.org
Toll free (U.S. & Canada)
+1.866.362.4181
Tel: +1.303.565.4023
Email: promotions@corenetglobal.org
Current List of Corporate and Strategic Partners
