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Past Summit: Dallas 2009 - Breakout Sessions

Concurrent Breakout Sessions

More than 20 Concurrent Breakout Sessions will be represented within the following eight tracks, providing you with multiple opportunities to find the session that fits your needs and interests.

Creative strategies for dealing with the current economy.

SESSION 1   MONDAY 10:30 AM - 12:00 PM

Reducing Your Global Portfolio Cost:
An Alternative Workplace Program at CitiGroup
Keith Perske, VP, Group5Consulting
Edward L. Ciffone, SVP, Citigroup
GaganDeep Singh, SLCR, Senior Manager, Deloitte Consulting LLP

In December of 2007 CitiGroup embarked on an aggressive program of decreasing cost across its global portfolio. In partnership with Deloitte they created and deployed a large-scale alternative workplace program intended to shed 45,000 seats by 2011. These ambitious goals are being achieved because of CitiGroup's focus on supporting their workforce through technology and training, and de-emphasizing the importance of workplace design. The current economic downturn has served to accelerate the program implementation, re-enforcing the importance of the rapid deployment of a comprehensive mobility strategy as an integral element for a corporation's long term success.

Session Highlights:
• Strategies for rapid portfolio reduction
• The impact of the economic downturn on alternative workplace program implementation

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SESSION 8   MONDAY 2:30 PM - 3:30 PM

Thriving in a Storm:
Managing Corporate Real Estate in an Economic Downturn
Michelle Myer, MCR, SLCR, VP, N. America Real Estate & Facilities, Oracle Corp.
Mark Gorman, Senior Managing Director, Global Corporate Services, Newmark Knight Frank

The current economic environment is having a transformational impact on CRE portfolios and industry professionals are being called upon to position their organizations to manage massive portfolio reductions now, and to plan for the future. The CRE industry can draw on experience to navigate these challenging times. In June 2000, Mark Gorman worked for a hi-tech communications company with a workforce of approximately 100,000 employees, over 34Msf of space worldwide, and with shares trading on Wall Street at $100. The collapse of the technology sector later that year set the company on a protracted downturn which resulted in a 75% reduction in the workforce, shareholder lawsuits and shares trading at an all time low. Hear how the Real Estate team managed a massive portfolio optimization plan that dropped space consumption by 76%, generated $850M in cash, $810M in annual savings, while at the same time the addressing client relationships, service delivery and building a strong collaborative relationship with the C-Suite. Gain insights and tactical lessons on how to transform a real estate portfolio, lead the reinvention of the CRE organization and the continuous revolution in the workplace.

Session Highlights:
• Moving from reactive supply management to proactive demand management
• Building an asset-centric transaction & property management group
• Less CRE, more business - Making the most of your time in the C-Suite

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SESSION 13   TUESDAY 10:30 AM - 12:00 PM

Solutions for Today: Adapt, Survive, Thrive
Part 2: Interactive Session
CRE Collaborative Workshop:
Convening the CRE Value Chain for Solutions

Dr. Prentice Knight III, CEO, CoreNet Global
Ray Torto, Ph.D., CRE, Global Chief Economist, CB Richard Ellis
Kenneth Rudy, President and COO - Capital Markets, Jones Lang LaSalle
Sam Gillespie, COO, Behringer Harvard Opportunity Advisors

Get an idea recharge! Brainstorm with your peers in a facilitated roundtable format. Find out what's working and what's not. Get new ideas and approaches and challenge the expert panel.

Please click here for more information

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People, processes, portfolios and tools.

SESSION 3   MONDAY 10:30 AM - 12:00 PM

Life Cycle Asset Management at Toyota
Doing More With Less
Steve Hargis, MCR, SVP, HOK
James Smith, Support Services Manager, Toyota Motor Sales
Doug Kessler, VP, Roy Jorgensen Associates
David Michalak, Director, Roy Jorgensen Associates

In an era of corporate cut-backs and reduced capital funding Toyota is using a life cycle asset management program to protect corporate assets. By taking this innovative approach, Toyota ensures that corporate assets reach or exceed their useful life expectancy. They have achieved a company-wide view of what can be deferred, and for how long, as they estimate the impact of a proposed backlog. With proven results, Toyota has reported strong asset performance in a difficult economy by having the information it needs to make appropriate service level adjustments and reductions to its operating plan.

Session Highlights:
• How to make more strategic capital expenditure decisions
• Increasing asset performance while reducing cost.

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SESSION 10   MONDAY 2:00 - 3:30 PM

Negotiating Leases during the Downturn:
Creating Value and Avoiding Cost
Ken Ashley, MCR, Director, Cushman & Wakefield
David Tennery, MCR.h, Regent Partners
Kitty O’Connell Henry, Munsch Hardt Kopf & Harr P.C.
Suzanne Heidelberger, Skadden Arps

Which lease clauses can have the biggest impact on your ability to respond to your company’s changing real estate needs? How do you mitigate your risk and negotiate the most favorable deal?

Our panel of experts will bring their various perspectives – Landlord, Tenant, Broker and Attorney – to the most pressing lease issues facing corporate real estate today. They will identify the “hot button” lease clauses, and explain that now is the time to take advantage of market conditions to increase flexibility and decrease costs. Attendees will leave with actionable strategies for creating new value in their organizations.

Session Highlights:
• Identify the most pressing lease issues facing CRE today
• How to mitigate risk and take advantage of challenging market conditions

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SESSION 19   TUESDAY 2:30 - 3:15 PM

Return on Space:
Measuring Real Estate as a Profit Center
Steve Marcussen, MCR.h, Executive Director, Cushman & Wakefield
Don Kupka, MCR, Director, Global Properties, Millipore Corporation

Millipore, a leading biomanufacturing company in a competitive market, remains a leader by fostering forward-thinking ideas regarding everything it endeavors to do. When Millipore's global properties team looked to capture future growth, it recognized the need to transform its real estate mission from one that is cost-driven to one that is driven by profit. As the team changed their paradigm it developed a new series of metrics called "Return on Space". By shifting the focus from cost toward profit, Millipore created competition among site leaders, reduced waste and directed investment to places that are, and could become, the most profitable. One site increased profit per square foot by more than 50 percent and avoided more than $25 million in previously planned capital investments. Across the board, Millipore is experiencing a higher return on assets, lower capital investment and measurable improvement on the corporate bottom-line.

Session Highlights:
• Changing how real estate is seen (from cost center to profit center) changes how it
      functions in a corporation
• Creating competition, reducing waste and directing investment to profit leaders

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SESSION 16   TUESDAY 10:30 - 12:00 PM

The CoreNet Global Strategy and Portfolio Planning Community
Sven Pole, Senior Managing Director, CB Richard Ellis

Introducing the CoreNet Global Strategy and Portfolio Planning Community! The Community's purpose is to identify, qualify and make available to CoreNet Global Members relevant information and knowledge on issues regarding strategy and portfolio planning that is pertinent to corporate real estate and workplace strategies.

The Community will work together to develop topics of research, explore best practices and establish knowledge-sharing avenues. Please join us for the first meeting of the Strategy and Portfolio Planning Community to learn more about the structure and goals of the Community, and how you can become involved.

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Hot topics and issues on the edge of real estate.

SESSION 7   MONDAY 10:30 AM - 12:00 PM

Responding to Rapid, Unpredictable Change: Integration, Flexibility and Alignment:
Creating an AWESOME Work Program
T. Patrick Donnelly, MCR.h.,Principal, BHDP Architecture
Diane Coles, MCR, Director of Facilities, SCAN Health
Edmon Hagee, Home2Office
Dr. Charles Grantham, Co-founder, Work Design Collaborative
Dr. James Ware, Co-founder, Work Design Collaborative

In an economy characterized by rapid, unpredictable change, traditionally managed companies are crippled by a lack of agility and excessive real estate/facilities costs. By aligning the mission of CRE with that of HR and IT, SCAN Health was able to implement the AWESOME project: work-at-home and work-anywhere programs and a re-design of the corporate headquarters in order to support a distributed and flexible workforce. In addition, their overall alignment with the corporate vision has enhanced workforce productivity and resulted in millions of dollars in savings.

Session Highlights:
• Increasing corporate agility to respond to changing times
• Achieve flexibility and cost savings through alignment with overall corporate vision

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SESSION 21   TUESDAY 2:30 - 3:15 PM

Trends in Corporate Real Estate: Competing For Talent
Tim Venable, Director Discovery Forums and Editor, The Leader, CoreNet Global
James Baker, Manager, Deloitte Consulting
Dino Piccini, President, DTZ
Stephanie Fulbright, Director - Corporate Real Estate, GE

Having heard about the 'War for Talent' and in light of the demographic changes in the global workforce, CoreNet Global and Deloitte initiated a research project, looking at the role of talent, specifically in Corporate Real Estate. Over a nine month period, three surveys were issued to an expert panel of corporate real estate executives which explored a number of specific topics: current and projected skill availability, critical skills definition and workforce planning, attraction and retention, role of different generations, operational and strategic skills and corporate End Users and Service Providers and how they're similar and different. Please join CoreNet Global, Deloitte, and our panel of experts for an interactive discussion about the survey findings and how the highlighted trends will impact your organization.

Session Highlights:
• Current trends in workforce planning
• Definition of needed skills in corporate real estate today

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Innovative design for collaboration and employee retention.

SESSION 15   TUESDAY 10:30 - 12:00 PM

CoreNet Global Workplace Community World Café
Len Pilon, Vice President of Workplace Innovation & Performance, The Granger Group
Jan-Peter Kastelein, Partner, YNNO Consulting
Kate North, VP, Global Business Development,
Jan Johnson, VP, Design and Workplace Resources, Allsteel

Don't miss it! Get the latest scoop on the dynamic Workplace Community as we dive into the top workplace issues of most importance during these interesting economic times. In lively round table sessions, we will co-create new knowledge on topics such as: Leveraging New Activity Settings for Distributed Work, Cost Reduction Strategies through Mobility, Organizational and Employee Preparedness for Mobility, Social Technologies Impact on the Workplace and how to Building a Business Case for Executive Alignment.

We will also be launching our Knowledge Content area and will provide one-page summaries created by five of the expert designated Content Teams, including: Mobility, Physical Solutions, Change Management, Technology, and Building a Business Case.

Please click here for more information about the Workplace Community.

Session Highlights:
• Interactive peer to peer learning
• Discuss current global workplace issues that are impacting you.

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SESSION 9   MONDAY 2:00 - 3:30 PM

Swapping Fixed for Variable Real Estate Costs:
Accenture Looks to "Third Places"
Melissa Marsh, Associate Director, DEGW
Jay Tsigas, Manager, Real Estate & Facility Operations, Accenture
Mark Greiner, SVP Workplace Futures, Steelcase, Inc.

To meet the challenge of an increasingly mobile workforce, rising fixed real estate costs and the need to have the right space in the right location, corporations are having to look beyond the office and the campus to incorporate new, flexible and connected environments into their ‘place’ alternatives. In alignment with their workplace strategy, Accenture is exploring ‘Third Places’ that can provide employees with flexible workspace on an as-needed basis, professional support services and corporate connectivity. Steelcase’s Workspring model provides urban work environments that include a variety of individual and community spaces that respond to the needs of the mobile employee. As trends in the workplace shift from individual to group work, in remote locations, among a younger and more fluid workforce, companies will be able to reduce fixed real estate costs and eliminate underutilized assets by embracing the role of ‘Third Places’ in workplace strategy.

Session Highlights:
• Utilizing "Third Place" strategies to reduce fixed real estate costs
• Locating the right office in the right location to meet emerging workplace trends

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SESSION 18   TUESDAY 2:30 - 3:15 PM

OXYGENZ - Envisioning the Gen Y Workplace
Vik Bangia, MCR, VP National Accounts, CresaPartners
Melanie Holmes, VP World of Work Solutions, North America, Manpower, Inc.
Steven Quick, EVP Global Workplace Solutions, Americas, Johnson Controls, Inc.
Dr. Jay L. Brand, Cognitive Psychologist, Haworth

For the first time in history, four generations are working together simultaneously. The newcomers to the workforce, Generation Y, are considered to be transformational in their desires and expectations from the workplace. To understand what impact this generation will have on the workplace, Johnson Controls, supported by several corporations and academic institutions, has launched a global research project called OXYGENZ, whose goal is to provide new insight into how businesses can use real estate and facilities as strategic assets to attract and retain young talent. The results will reveal Generation Y's preferences for design, technology, location, sustainability and the importance of choice in the future workplace.

Session Highlights:
• Insights into the younger generation's wants and needs from the workplace
• Working with multiple generations to maximize productivity and returns

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New attitudes, skills and perspectives to improve your personal effectiveness.

SESSION 2   MONDAY 10:30 AM - 12:00 PM

Corporate Real Estate Job Market Overview
Stephen Binder, MCR, SLCR, Principal, Stephen Binder LLC
Sharon Krohn, Principal, Sharon Krohn Consulting & Executive Search
Lorraine Teel, Founder & CEO, Teel StratVisor Group
Rick Gillham, President, Gillham, Golbeck & Associates, Inc.

There is no doubt that the corporate real estate job market is changing. Many firms have introduced recruitment freezes or caps on the number of staff hires. Yet regardless of economic conditions there are always companies which outperform the market, making deals and succeeding while other companies fall away. This highly interactive session will assemble a panel of CRE recruitment experts to outline the current market conditions and emerging trends, and discuss what employers are looking for and how employees can transition roles and careers to meet the changing needs of the industry.

Session Highlights:
• Understand current trends in the corporate real estate job market
• Identify opportunities, key behaviors and processes that promote personal and professional success
• Learn what skill sets and experience is most desired in today's job market.

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MONDAY 4:00 - 5:00 PM

Speed Mentoring
This fast-paced session pairs young professionals with seasoned executives for one-on-one career advice and coaching. Participants will be able to select from three themes; navigating corporate change, professional growth through transition, and general industry and development advice, and engage with senior industry leaders for personalized and in-depth conversations. Mentees and mentors will gain new insights, make new connections, and enjoy an energetic and informative session.

Session Highlights:
• Navigating corporate change
• Keeping professional growth on track though transition

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SESSION 14   TUESDAY 10:30 - 12:00 PM

Building Transitional Job Skills for Uncertain Times: A Workshop
Sharon Krohn, Principal, Sharon Krohn Consulting & Executive Search
Lorraine Teel, Founder & CEO, Teel StratVisor Group

To advance your career in today's highly competitive environment, it is increasingly critical to highlight how you add value and meet the changing demands of the corporate real estate industry. Whether you are looking for a new job, or securing your place in your own organization, you must actively position yourself for success. Executive Search Consultant, Sharon Krohn, will build on the Monday morning session entitled "Corporate Real Estate Job Market Overview" with a workshop that will help you learn to market yourself by focusing on transitional skills that are transferable from job to job and from company to company, and building and delivering compelling "stories" that highlight your strengths and position yourself for career growth and development. This roundtable session will include facilitated small group exercises, peer-to-peer interaction and resources for continuing development.

Session Highlights:
• Developing your personal marketing plan - positioning yourself to get from where you are today to where you want to be tomorrow.
• Strengths, resumes and interviews
• Your business case - developing personal stories
• The secret to successful interviews

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The role of place in business; attracting talent to your community.

SESSION 11   MONDAY 2:00 - 3:30 PM

Geographic and Demographic Considerations in Site Selection:
What Makes North Texas so Great?
Del Boyette, Principal, Boyette Levy
John Castro, Director, Capital Markets Group, Location Incentives Group, Cushman & Wakefield
Ted Kollaja, Principal, Gensler
Mark Landry, Executive Director HR, Global Employee Services, Fluor Corporation
Karl Zavitovsky, Director of the Office of Economic Development, City of Dallas

Corporations face the constant challenge of finding optimum locations for their headquarters and operations. Long term demographic trends are encouraging companies to look outside traditional centers of commerce to emerging markets in the southern United States. Fluor Corporation is an example of this trend; choosing to relocate to North Texas. The drivers behind these location decisions will be discussed, including the impact of geography and transportation and quality of life.

Session Highlights:
• How nation-wide demographic shifts are influencing corporate location decisions
• The impact of the current economic environment on the "southern migration" of corporations

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SESSION 5   MONDAY 10:30 AM - 12:00 PM

Around the Globe in 90 Minutes:
Economic Incentive Trends in Europe, Asia and the Americas
Dennis Donovan, Principal, Wadley Donovan Gutshaw Consulting
Jay Biggins, Executive Managing Director, Biggins Lacy Shapiro & Co.
René Buck, President, Buck Consultants International
Dennis Meseroll, Managing Director, Tractus-Asia
Ann Harts, Corporate Services Officer, Stream International
Roger Nesti, Director, Corporate Real Estate, Avery Dennison

A global economy in turmoil makes it even harder for companies to plan and defend new locations and investment. While economic development incentives have become a key ingredient in local economic packages, fiscal pressure in some jurisdictions has resulted in cut-backs or elimination leaving many regions ill-prepared to compete in a global economy. This session will address economic incentive program trends in the context of the current world-wide recession. Site selection consultants and end-users will examine the evolving design and creative use of incentive programs, in Asia, Europe and the Americas.

Session Highlights:
• The status of economic incentives in light of the current global economy
• How to incorporate incentives into site selection planning

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SESSION 20   TUESDAY 2:30 - 3:15 PM

Building an Aerotropolis:
Transforming Southeast Michigan into a Global Logistics Hub
Don Alexander, Executive Director, Wilkes County Economic Development Corp.
Doug Rothwell, President, Detroit Renaissance
Jim Becker, Managing Director, Jones Lang LaSalle

Detroit Renaissance, a public/private partnership, has a plan to transform the economy of southeast Michigan. They have created a regional business development strategy and framework to construct a global logistics hub - Aerotropolis. This "airport city" includes the development of 24,000 acres of land between and surrounding the Metro and Willow Run airports. It will play a lead role in growing the region's employment base and increasing opportunities around technology, logistics, healthcare and other industries.

Session Highlights:
• Investing in the future in spite of today's challenges
• Inspiring, long term regional development vision

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SESSION 17   TUESDAY 10:30 - 12:00 PM

The Economic Development Roundtable
Andy Shapiro, Managing Director, Biggins Lacy Shapiro & Co.
Robin Roberts Krieger, Executive VP of Economic Development, Greater Oklahoma City Chamber
Michael McKinney, Managing Director, Faithful+Gould
James Chavez, President & CEO, Clarkesville-Montgomery County Economic Development Council

Economic development organizations are facing many challenges which, heightened by the current economic environment, impact their ability to support growth and regional development. Please join the winners of the 2009 CoreNet Global Economic Development Leadership Award as they share their stories of success and discuss how creative financing, innovative private/public partnerships and the importance of continuous and strategic collaboration can be part of a winning strategy. Hear from the EDLA Award Winners as they kick off an interactive discussion with economic development professionals, corporate site selectors and location consultants to discuss the leading issues affecting economic development today, the impact on your organization and insights for the future.

Session Highlights:
• 2009 Economic Development Leadership Award Winners share stories of success
• Energetic and timely peer group discussion on the industry's hot topics

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Data, process and functional integration.

SESSION 12   MONDAY 2:00 - 3:30 PM

20/20x2020: U.S. Air Force's Strategic Plan
for Real Property Optimization
Nicole Finger, Advisory Services, Cisco Systems
Andy Fuhrman, CEO, OSCRE
Geri Hart, Branch Chief - Interagency and Intergovernmental Coordination for Environmental Planning, U.S. Air Force

Like the private sector, federal real estate organizations are forced to think creatively in order to provide world class services on shrinking budgets. As part of a larger initiative to reduce their 431 million square foot portfolio by 20% by the year 2020, the U.S. Air Force took a radical new approach that transformed their portfolio management strategy. A core component of this new initiative was the implementation of OSCRE's Space Classification Standards. Starting with a 16 million square feet project at Tinker Air Force Base in Oklahoma City, OSCRE standards provided real estate managers with much needed performance metrics that are accurate, transparent and highly effective at achieving their square footage reduction target. Using the OSCRE standards has resulted in quick and easy access to detailed information, providing the organization with a comprehensive view of their operations. By making informed decisions about its real estate portfolio, the U.S. Air Force can achieve a positive impact on asset optimization and develop increasingly agile, effective and efficient portfolio management strategies.

Session Highlights:
• New tools for effective portfolio management
• Increasing efficiency through accurate and transparent performance metrics

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SESSION 6   MONDAY 10:30 AM - 12:00 PM

Technology Showcase: Utilizing Technology to Succeed in Challenging Times
Robert Fitzgerald, MCR, Director, Process, Tools and Reporting, Nokia
Matthew Sheldrick, VP Marketing and Business Development, Qube Global Software
Bill Baron, Principal, Penobscot Bay Media
Kellie Hunter, Project Manager, Peoplecube

In today's competitive environment, it is vital for business to understand and optimize technology. Technology changes the way companies operate and the way people work, providing opportunities to decrease cost and add value to the organization. The key theme of this session will be to demonstrate practical examples of technologies that have a firm ROI model that can be both quickly realized and proven to work.

Session Highlights:
• Capital planning and energy management
• Resource and space planning
• Geospatial systems and robotics technologies in buildings
• Information visualization and interactive business intelligence for real estate and workplace management

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Sustainable workforces, workplaces and communities.

SESSION 4   MONDAY 10:30 AM - 12:00 PM

Get Smart about Going Green: Research from the GSA
Greg O'Brien, Principal, Sustainable Options LLC
Kevin Powell, Director, Research, Public Buildings, GSA Office of Applied Science
Gervais Tompkin, Principal, Gensler

The U.S. General Services Administration has committed to making all new major government buildings Energy Star or LEED® certified, and the first wave of these projects has been completed. In order to determine the effectiveness of the program the GSA evaluated 12 sustainably designed buildings in their portfolio. They learned which building designs and processes showed better results than others. These lessons will be incorporated into the GSA's overall sustainability initiative going forward and can provide valuable insights to companies implanting sustainability strategies of their own.

Session Highlights:
• Metrics around actual green portfolio performance
• Guidance for future sustainability initiatives

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