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"Great design meets people on their terms “not where we think they can or should be." - Altitude Through understanding Gen Z in their own words, this seminar will explore the potential shifts in urban design, architecture, and the corporate workplace that will emerge from the set of influences, values and aspirations they share that will inform work, life and play. The first class of Gen Z is entering the workforce as we speak. At over 70 million, they surpass their much analyzed predecessors in size and by 2020 are expected to represent 40% of US consumers. Through data, trends and metrics, the seminar will address such areas as technology, transportation, uses and new building typologies, and the impact this new generation will have in evolving the cultural and social norms that inform both environments and lifestyle choices of tomorrow. Among these are major shifts in priorities regarding time, convenience and expectations about daily experience, even from millennial trends. Join this timely session to explore the impact on our cities, our buildings and the future of the workplace.
Keywords: Seattle 2017, 2017 Seattle Summit