Kraft’s Brands Drive Its Own Transformation

Kraft’s Brands Drive Its Own Transformation


October 2014

Kraft’s mission is to be North America's best food and beverage company by continuing to offer products consumers love, creating a performance-based culture that motivates and excites employees and becoming the best investment in the industry. Listen to how the Campus Transformation project revitalized a staid 750,000SF corporate HQ into a dynamic workplace. This project impacted 2,300 employees, facilitated the consolidation of multiple locations, resulted in substantial portfolio savings, greatly reduced Kraft's environmental footprint, provided a platform to showcase and celebrate Kraft brands, redefined corporate culture, and enhanced Kraft's ability to attract and retain talent. The project involved not only changing to an open office environment throughout but also implementing highly unique interior and exterior common areas to foster teaming and collaboration. Speakers: John Haas; Richard Lott; Jim Maloney; Allison Miller

Keywords: Washington D.C. Summit 2014, Brand, Technology, Communication, Environment, Space, Design, Collaboration

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