Emerging Markets Focus is Shifting

Emerging Markets Focus is Shifting


May 2007

Regions are chosen for different reasons. There are companies that look mainly for market size; others may look only at low cost; while again others might focus heavily on the technology base of regions. Many companies however, mix these different focuses in their operations. In general there are three main corporate business strategies that international corporations use while looking at Central and Eastern Europe (CEE).

Keywords: Central Europe, Eastern Europe, region, global market, strategies, cost strategy, location strategy, site selection, incentive, labor market

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