CRE at The Crossroads?

CRE at The Crossroads?


June 2014

Zurich has run three "Futures Forums" and similar events during the past two years. They sent an open invitation to a large community of real estate practitioners around the world. "It's basically a crowd-sourcing platform that Zurich moderates around a series of themes," John explained. "It sort of mushrooms. It's quite amazing." There were 16 themes in the first Futures Forum. "We looked at the whole remit of CRE. We left it open for five days, 24 hours a day, and started with deliberately provocative questions."

Keywords: Discovery, Change, Digital, Industry, Needs, Research

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