Business Strategies for Central and Eastern Europe

Business Strategies for Central and Eastern Europe


January 2006

Contribution from Buck Consultants International. Thomas Friedman recently wrote a book with the remarkable title: 'the world is flat.' And, indeed due to amongst others increasing globalization, technical developments and a better infrastructure the world is open and 'flatter' than ever before. And as a result most international companies have developed a strategic global business strategy for their operations.

Keywords: emerging markets, market size, location strategies, Europe, European Union, Central Europe, Eastern Europe, CEE, business strategy, cost factor, quality factor, labor market, competition, language skills

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