Customer Relationship Management (CRM)- Florida (Orlando) Summit End User Session

Customer Relationship Management (CRM)- Florida (Orlando) Summit End User Session


November 2006

Florida (Orlando) Summit Special End User Session. Facilitator: Barry Varcoe, Royal Bank of Scotland Team Members: Robert Gracz, MCR, AVNET, Inc Suzanne Heidelberger, Skadden, Arps, Slate, Meagher & Flom LLP Roger Richey, MCR, Western Union Bruce Schick, Sun Microsystems Scott Smith, Nortel Key findings from table discussion on Customer Relationship Management (CRM).

Keywords: CRM, client relationship management, centralization, goals, objectives, skills, competencies

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