Money Talks: How Corporate Language Drives Corporate Real Estate Strategy

Money Talks: How Corporate Language Drives Corporate Real Estate Strategy


May 2011

Facilitators: Jane Mather, President, Critical Core Richard Podos, President, Lance LLC Panelists: Russ Howell, Managing Director, Strategic Consulting, Jones Lang LaSalle Americas, Inc. Luigi Sciabarrasi, VP, Real Estate, Symantec Corp Kyle Gore, Mangaging Director, CGA Capital Lance LLC Gerald Levin, Mesirow Financial Stan Gibson, SVP, Wells Fargo Bob Cook, Senior Vice President, Grubb & Ellis Kevin Haverty, MCR, SLCR, SVP & Practice Leader, Enterpise, Cresa Partners Michael Hammerslag, Product Manager, LseMod, Lucernex No matter what changes we see in social dynamics, there will be one constant ? Money Talks. Financial issues are a crucial aspect of corporate real estate strategy, not just for the financial gurus, but for anyone in a senior leadership position or who aspires to be. Surprisingly, organizations continue to have sharply differing views on what the right "language" is ? NPV, cash, accounting, a blend of these, others? Differences in financial priorities lead to sharply different strategies for capital deployment such as lease-vs-own and term-length strategies and different responses to proposed FAS 13 lease accounting changes. This session will highlight new research from the Strategy and Portfolio Planning (SPP) Optimizing Capital Task Force, including survey results, reasons for alternative financial priorities and financial strategies, and guidelines on financial doctrine. Panelists from Wells Fargo, Symantec, Mesirow Financial, CGA Capital Lance LLC, and Jones Lang LaSalle will share how their organizations evaluate financial decisions and how their CRE financial strategy reflects their corporate strategy, industry, and business life-cycle. They will also describe how they work with senior executives, business unit leaders, and other corporate functions to develop the best real estate recommendations when stakeholders have different priorities. Key Takeaways * Basic review of financial concepts * Financial common la

Keywords: Chicago Summit 2011, Financials, Finance, Budget, Accounting, FAS 13, Lease Accounting Changes, Strategy

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