A Blueprint for BlueWork: How American Express successfully evolved workstyles and future-proofed the workplace for the next generation of talent.

A Blueprint for BlueWork: How American Express successfully evolved workstyles and future-proofed the workplace for the next generation of talent.


March 2011

Moderator: David Cheadle , Managing Director, Indonesia, Cushman & Wakefield Speakers: Paul Britton, VP Relationship Leader JAPA, American Express International, Inc. Giles P Elliot, Global Corporate Services for and on behalf of American Express Global Real Estate, CB Richard Ellis Caroline Burns, Regional Leader Asia, Geyer The consolidation of American Express? Singapore portfolio to a new suburban development and smaller city hub provided management with the opportunity to leverage the investment in infrastructure, technology and tools to drive growth and service efficiency. By developing a BlueWork-ready environment to facilitate flexibility and mobility, American Express was able to empower staff to choose the best environment to perform effectively, recognising the broad diversity and cultural differences of the Singapore workforce. While the workplace strategy and design initially pioneered the transition process, the ambitious engagement program drove global and local collaboration amongst HR, IT and CRE experts. Hear from key project stakeholders their view of the process and lessons learned from the perspectives of business leaders, CRE, design and communications. Panelists will share results of staff surveys, communication collateral, educational material, plans and photographs of the new environments, change tools and process maps.

Keywords: Hong Kong Summit 2011

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