Snap Session 18C: Corporate Branding Through CRE Sustainability

Snap Session 18C: Corporate Branding Through CRE Sustainability

November 2011

Moderator: Robert Canavan, MCR, SLCR, Nokia Siemens Networks Speaker: Peter Belisle , President, Energy and Sustainability Services, Jones Lang LaSalle As corporate real estate (CRE) departments shift their emphasis from cost reduction to positioning for corporate growth, the focus on sustainability is undergoing a similar shift. Green strategies that help attract and retain employees and raise the visibility of sustainability among customers and investors can serve to reinforce the corporate brand. The connection between sustainability initiatives and corporate brand identity has been largely unexplored as a CRE trend, despite the fact that CRE frequently plays a central role in formulating and implementing these programs. Jones Lang LaSalle will bring examples of sustainable initiatives implemented by leading companies in the industry. Key Takeaways ? Learn to think beyond energy management and recycling programs to envision sustainability initiatives that take advantage of unique opportunities to reinforce your corporate brand ? Gain insight into the alignment of CRE strategies with corporate sustainability goals and policies

Keywords: Atlanta Summit 2011, Jones Lang LaSalle, Sustainability, Brand, Branding, Consumer, Public Relations, ROI, LEED, Solar, Case Study

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