Design as a Business Strategy

Design as a Business Strategy


June 2007

Contributed by Brenner Design Incorporated, Indianapolis, and Gensler, Atlanta. This article purports the importance of design and its effect on the bottom line. Design can directly impact the bottom line of any business. In today's complex business world, the majority of bottom-line expenses are labor-related costs, a smaller portion is devoted to operational costs and the smallest costs are capital building costs. Paying attention to the details of those smaller line items on the financial statement can maximize dollars spent elsewhere.

Keywords: design, business strategy, cost saving, productivity, workplace

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