The Hidden Challenges of Global Expansion - Why Oversubscription of Resources and Other Issues Should be Carefully Weighed

The Hidden Challenges of Global Expansion - Why Oversubscription of Resources and Other Issues Should be Carefully Weighed


June 2007

Contribution from Cushman & Wakefield. Building a sustainable global business manufacturing and services platform is increasingly a fundamental requirement for success in today's marketplace. There are at least five major reasons for actively managing the international configuration of your business locations - revenue growth from new international markets, cost reduction, access to new sources of innovation from a product and staffing perspective, portfolio / operatioanl risk mitigation, and strategic flexibility.

Keywords: Cushnman & Wakefield, global expansion, location strategy, oversubscription, risk, global growth, China, labor force, emerging market, flexibility

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