Location, Location, Location: How Global Real Estate Strategy leads to Corporate Success

Location, Location, Location: How Global Real Estate Strategy leads to Corporate Success


September 2013

According to interviews with C-Suite executives of leading international companies, most multinationals face seven key strategy challenges: 1) Markets 2) Innovation & Technology 3) Costs 4) Service Levels 5) Globalisation 6) Talent, and 7) Risks. Locations and corporate real estate play a strategic role in achieving this corporate agenda, according to a Buck Consultants International study. In this session the results of that study will be presented and discussed by top executives of German sports shoes and apparel leader Adidas, global law firm Allen & Overy and US based food giant ADM: how do these firms translate their business strategy in their future worldwide footprint of operations? KEY TAKEAWAYS: Discover how choosing the right locations and real estate influences corporate success. Identify opportunities to present practical ideas to your company, translating corporate challenges into locational success. SPEAKERS: René Buck Dirk van der Hout Wim van Aalst Andrew Brammer

Keywords: Amsterdam, Market, Innovation, Technology, Cost, Service, Globalization, Talent, Risk

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