Strategic Management of the Fifth Resource: Corporate Real Estate Phase One

Strategic Management of the Fifth Resource: Corporate Real Estate Phase One


January 1993

In the past, corporate management often did not consider the corporate real estate function to be as important as the four corporate resources of capital, people, technology and information. Senior managers had not learned to ask how the function could create more value for the company and help to meet the overall corporate mission.

Keywords: phase one report;,corporate real estate 2000, strategic planning, management, research

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