Developing and Deploying a Global, Web-Enabled Real Estate Strategy

Developing and Deploying a Global, Web-Enabled Real Estate Strategy


January 2003

Whirlpool Corp. is the world's leading manufacturer and marketer of major home appliances. The company manufactures in 13 countries and markets products in more than 170 countries around the globe. This article describes Whirlpool's development and deployment of a global, technology-enabled real estate strategy.

Keywords: technology, strategy, partnership, extranet

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