Blue Cross Blue Shield of Massachusetts: Building a Strategic and Tactical Long-Term Real Estate Plan

Blue Cross Blue Shield of Massachusetts: Building a Strategic and Tactical Long-Term Real Estate Plan


March 2004

In 2002 Blue Cross Blue Shield of Massachusetts decided to develop a long-term real estate plan. The corporation recognized the need to make long-term decisions for its real estate needs that supported key South Shore operations.

Keywords: strategic planning, assets, leadership, site selection

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