Moving Real Estate from a Cost Center to a Profit Center: The Story of NCBS Real Estate Resources

Moving Real Estate from a Cost Center to a Profit Center: The Story of NCBS Real Estate Resources


November 2004

NCBS Real Estate Resources (RER) is quickly becoming the nation's leading developer of branch banking facilities within retail locations. It is creatively transforming into an organization that is strategic, streamlined, market focused, and profitable.

Keywords: market branding, positioning, operational change, call center technology, RER, real estate resources

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